A blogger should be fairly approachable to large audiences, and if their writing is very polished, people can literally shy away. For good writers, who are simply born good writers, I’d advice not to spend more than a half an hour writing a blog post, (possible research time excluded) so it won’t be too polished or too finished. People like to add stuff to your posts by commenting, and if you’ve thought of everything, that doesn’t really leave much for commenting – and a lot of people see the number of comments as a measure of a blog. (See my previous post.)

Most blog readers don’t expect you to be a great writer. This is not the medium that people expect that from, quite the opposite. Most bloggers are rather engineers than authors, so you just jump right in there and get started.

Unfortunately I found out what happened to Monkey Fables and Tales. The guy who wrote the content found out about the Monkey Man reposting it as his own. I mean wow. I loved the blog and the writing, and now I find that he’s not a kick-ass-blogger, he’s not a blogger at all! How bloody miserable. The good news is, that I now know who did write the posts, most of them anyway. Here’s his blog http://www.wherethehellwasi.com/ Monkey Fables has been the most popular blog on EntreCard all the time I’ve been a member, and this is what we all found out. What a shame, a shame indeed!