Advertising revenue goes unevenly between the good, bad and the ugly.
There are two types of sites that make a good money through adverts like GoogleAdSense; Boring ones that have good subject lines, and hugely popular ones that people go to when they are bored. The thing is, the only time you really pay attention to ads is when you have absolutely nothing better to do. It is very unlikely that someone would actually read what is said in the add and go “Hey I have to check that out!” When that happens, it’s usually a situation when a person is disappointed with the content she or he has been provided on the site the add is displayed and wants to see something different this time.
Sometimes however, users of a very good site that they absolutely love, will just click through the links to offer something back to the site owner, but that happens when they remember to. If the site is so good, they most likely won’t remember to click on ads, as they have other things to do there – they might also plan to do it later, but forget.
I have a site like this with 135 visitors a day. I have some loyal visitors, that return daily to discuss a collectors item we all take interest in. The rest of the 135 are visitors that I don’t know if they return daily as they don’t discuss, but some of them might read things daily, and judging by the even amount of daily visitors they are mostly the same people. This site is the best performing site, simply because of the user base, but with the rather modest click through rate of 0,08, while the most lame site I’ve got has a click through rate of 0.48%! Almost every second visitor clicks on an add, because there’s nothing there! (That would be great, but there’s not much traffic either, because there’s nothing there…) Anyway, talking straight money, let’s just say that after 2 years of running the adds I haven’t made enough to get paid, as Google has the payment limit of 100 dollars. I have, however made more than half of it, so I don’t want to stop running the adds either, or I would loose over 50 dollars. *sigh*
I wish I had an idea on how to actually make money with your website you have invested so much time on, but I don’t know. Maybe selling T-shirts with your logo on it would do, but that is just another thing you should add to your list of things to do, while you’re already flooded with the maintenance of your site. But if you would have time and a large fan base, maybe?
Follow Me!