Sebbie on the Webbie

Archive for the ‘SEO’ Category

When I first started using Google back in the day when there still was an alternative and my mother-in-law wouldn’t have asked the question “If I want to open an internet connection, I have to contact Google, right?” I started using it for the reason that it ignored meta-tags and searched the page content only. I knew I would get relevant search results instead of gunk that webmasters served me as lobsters. (Did that make sense to you? I just made it up like that. Good one, eh? Feel free to use it.)

Nowadays, everything is “optimized” for Google. When I use it as a search engine, I no longer receive the most relevant pages, but the results of the best SEO-experts out there. It’s like the Olympics where the players use the best drugs that test can’t reveal yet. It SUCKS. It’s UNFAIR to everyone.

Google has again changed the rules on how they index pages, and what do they do? They announce to everyone that this and that no longer apply! Good heavens, Google! You have a big mouth and you need to learn when to shut up! Just tell people you have completely renewed your algorythms, and you are not going to reveal what they are. Sure they can still try to make their searches rank high, but you’ll have the advantage of being ahead of the game and serve relevant searches.

You will probably get webmasters turn away from Google and optimize for Bing instead, but the thing that made Google popular back in the day wasn’t webmasters, but people who found what they were actually looking for without some second class writer with first class SEO knowledge thought we should be looking for. I for one will be doing my searches elsewhere until you learn to shut the fuck up.

It was a good run while it lasted Google, but now I’m going back to Altavista. Who uses Altavista anymore?! I hear you ask. Exactly. When I did a few searches with keywords I often use and run websites for, my sites ranked as I would expect them to on Altavista, where as Google didn’t even blink. I know these sites are of high quality, but they are not obsessively search engine optimized and as such, Google didn’t take much of a notice of them. Altavista on the other hand ranked them fairly, where they were supposed to be as the last entry of the first page they were, and where they were supposed to be on the top, they were. I normally do SOME SEO, put in keywords and page descriptions – when I think I should – and put in links to my sites where I think it would be helpful for people but I’m not spending hours on end on link building and trying to improve my Google and Alexa rankings. So there you have it. Who would have thought.